As you’ve likely noticed, apps are not just for big-name brands like Nike, Shell, or UPS anymore. Lots of small to medium-sized enterprises are already following this mobile trend. Why? Because they understand that an effective marketing strategy is more than just having a good website. So, don’t get left behind and work towards hiring an app developer of your own. There are just so many reasons why you should do so:
Have a channel for direct marketing
Apps are useful for many things. You can use them to offer general information, search features, instant messaging, news feeds, user accounts, booking forms and a lot more. The best thing about them is that you can utilise them to show stuff like special promotions and sales. With push notifications, you can easily remind customers about your products and services and even make direct interactions.
Build better brand awareness
Like a blank billboard sign, you can use your app to do whatever you want with it. You can make it stylish, functional, informative, shocking, or hip. But what you want to achieve is an app that’s beautifully designed, well branded, and easy to use. Just talk to your app developer to turn this objective into a reality. The more you can get people to be involved with your app, the sooner they’ll buy your product or service.
Stand out from the crowd
Mobile apps are a dime a dozen these days but they’re actually not that common among SMEs. This is where you can leave your competitors in the dust. Be the first in your locality to offer an app for your target audience. They’ll be impressed with how forward-thinking your business is.
Boost customer engagement
A huge percentage of smartphone users say that the first thing they do in the morning is to check their device. This means that the engagement level of mobile apps is higher than that of your typical website. Most likely, it’s because apps facilitate real-time interactions with customers which in turn builds deeper relations among business and client.
Provide more value to customers
Give and take—this is what business is all about. You offer something and your target audience opens their wallets with their demand. You want to find the best way to encourage people to buy more from you but you don’t want to do the same boring stuff as the competition. Here enters the digital form of your loyalty program which enables users to collect points via the app. This entices customers to follow up on their purchases in the future.
The Bottom Line
A mobile app might not be a sure-fire way to save an SME but it can serve as a means of securing a strong presence online. As you’ll be right in the pockets of your audience, your brand will be seen more often.
Of course, you need to find a good app developer so you can rest assured that your mobile app will be one that will enable you to enjoy the benefits listed above and more. You might want to check out App Gurus at http://www.appgurus.com.au/ and the amazing things that they can do for you in this arena.